New Year’s Resolutions for Your Business
There are many ways to create resolutions for your business. Some resolutions may be glaringly obvious and easy to make out of necessity, and then there are others your business should be focused on that may be less apparent. Identify and create your business’s New...
Preparing Your Ecommerce Website for the Holiday Season
We all know the holiday season is important for retailers. By mid-November, most ecommerce businesses are already implementing their holiday marketing plans. And while it is essential to drive customers to your website, it’s also imperative that your site is ready to...
Why Does My Business Need a Mailing List?
One of the most effective and lucrative forms of online marketing is email marketing. Yet, with all of the other ways to market online nowadays (like social media advertising and paid search) email marketing can easily get overlooked. If you don’t have a mailing list...
Why Do I Need a Website?
With all of the advantages of social media, some businesses wonder why they should even have a website. In fact, a number of businesses rely solely on social media for their online presence. Social media does have its benefits. It’s a great way to interact with...
How to Add Images in WordPress
Adding images to a blog post or page is an easy way to improve user experience, illustrate content, and help SEO efforts. Images break up text so it’s more digestible for readers and can help explain and demonstrate specific points. Also, when you label your images...
How to Publish a New Blog Post
If you're new to blogging or you recently started your first website we hope this guide will help you. You might be asking yourself, “Does blogging even matter? Or is it a waste of time for my business?” Yes! Of course it matters. In our digital age, it’s important...
Google’s Algorithm Updates: What They Mean For Your Website
Since the first ever Google search algorithm back in 1996, launched by 2 Stanford students who gleefully named it “BackRub”, Google has had a long history of famous search index changes and algorithm updates. Some are major, some are small. SEO specialists turn to...
Google Algorithms: 101
The vast world of SEO introduces terms like canonicals, alt tags, meta descriptions, robots.txt; indexation, keyword cannibalization… it can seem like a maze if it’s not your realm of work, especially if you’re a business owner (you’ve got better things to do). Search...
6 Reasons Why You Should Never Build Your Own Website
We know what you’re thinking, and we know why you’re here. With all of the accessible DIY website builders out there - from Wix to SquareSpace and GoDaddy - why bother spending your hard-earned money on something you can just do yourself for much cheaper? We’ll tell...
“I Don’t Have Time to Blog!”: Best Practices for Writing High-Quality Blog Content Quickly
Most likely, you already know the benefits of running a blog on your small business’s website - increased credibility, a foolproof way to build an engaging relationship with your audience, and, of course, fresh content for Google to index. We don’t need to convince...
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